Abstract
Service providers worldwide have been deploying IP centric broadband access networks in order to increase their revenues with IPTV consumer services. Multi-streams, high definition new media experiences are emerging, demanding continued optimization in the access infrastructure such as the rapid adoption of a deep fiber access build. Furthermore, a portfolio breath of networking technologies is required to maximize Service Provider coverage. Solutions offering the benefits of Flexibility of adapting to changing standards, delivering robust traffic management and strong policy enforcement constitute nowadays a non-negotiable baseline.

One area often overlooked in the transition towards deep-fiber networking is the overall implications of a robust IPTV service quality assurance solution set. Our belief is that leading Service Provider are deploying video content as part of a Quad Play service offering without a real-time mechanism to measure and diagnose QoS/QoE. While this deployment of IP based services are not only opening the door to a world of new opportunities and applications, they are also creating a new set of challenges & bottlenecks for the network management and operators of these services. As the Service Providers are experiencing an increase in the number of channels as well as subscribers takes rates, a scalable and reliable solution is required to address monitoring of service quality.

Embedded real time service assurance capabilities in deep-fiber access systems is now becoming available for service providers, insuring end-to-end service monitoring, true Quality of Experience (QoE) measurements, significant reductions in services outages (MTTR) and increases of service roll out of next generation profitable services. This presentation will highlight these new trends and capabilities, enabling profitable deployment of IPTV services by leveraging operational efficiency improvements.

Speaker Biography
Tim(Tiejun) Sha is Head of Marketing for the Networking and Storage Group of LSI China. LSI is a global leader in semiconductors for storage, wireless data, and public and enterprise networks.

Sha has worked in the communications industry for over 13 years in various applications and systems architect roles. He has been lead system design architect on a variety of systems and devices for DSLAM, SONET, ATM and multi-service applications. And he had experiences in the field of Ethernet IP networks with Layer 2, layer 3 switch applications. He also received a patent on ADSL Access systems and published a number of papers also in the Broadband ATM/IP access space. Before joined LSI, Sha had served as project manager for ZTE Shanghai & FAE Manager for Broadcom China.

Sha received bachelor's degree in electrical engineering from University of National Defense Technology and master's degree in electrical engineering from the Shanghai Jiao Tong University.  <Back>