K8 Industry Keynote
March 27, 0945 – 1015
Topic: “The Evolution of IPTV - a Smart Approach to Differentiated IP Video Services”
Speaker: Mr Hervé Brunet, VP Sales & Operation, APAC, Redback Networks

Abstract
The market forecast and outlook for IP video services is bright, and it has been said that in less than five years, the number of IPTV subscribers will be up to 75 million worldwide. In addition, the IPTV industry is going through a major revolution including:

* Content changes -- what we’ll be watching on TV.
* Device changes -- what we'll be watching TV on.
* Infrastructure changes -- how we will receive the TV services.

But the challenge remains that traditional network design and deployment approaches present operational, quality and business challenges that could impact the business case of delivering new IP video services. IP video service providers will need to build a smart broadband network that is able to overcome these challenges by making their services personalized, adaptive and efficient. This approach leads to flexible, operationally efficient and reliable service offerings.

Speaker Biography
Hervé Brunet is Vice President of Sales and Operations Asia Pacific for Redback Networks. In this role, Hervé is responsible for all customer engagements, sales activities and operational functions in the Asia Pacific theatre with teams based in Hong Kong, Seoul, Tokyo, Taipei, Beijing, Shanghai, Guangzhou, India, Singapore, Bangkok and Melbourne. Prior to this, Hervé was heading the sales activity in Southern Europe based out of Paris. During his tenure major customers such as France Telecom, Turk Telekom, NeufCegetel have expanded their network with Redback Technology, doubling the revenue in the past two years and turning this region as the biggest in Europe.

Hervé has been with Redback Networks for over 8 years. Being first employee in France, he was initially in charge of the system engineering activities in the EMEA south where he contributed to the winning of major tier-1 customers. Prior to joining Redback Networks, Hervé had worked for multiple systems integration companies and held system engineering roles. Hervé holds a M.Sc. in Computer Science from Pierre & Marie Curie University in Paris, France.<Back>