P1 Industry Insight Panel
March 27, 1130 – 1230
Topic: “FTTx and the Emerging Hybrid Network”
Moderator : Mr Robin Mersh, COO, DSL Forum
Panelist: * Mr Zhang Boshan, Broadband Product Standard Director, ZTE
  * Mr Kevin Xu, Senior Marketing Manager of Network Product Line, Huawei Technologies
  * Mr Cheng Shaofei, Senior Product Manager of BBA/IPT, Nokia Siemens Networks
  * Mr Hervé Brunet, VP Sales & Operation, APAC, Redback Networks

Discussion Outline
As the digital home and office demand faster and faster connections, new broadband options are taking root. Traditional DSL networks are evolving to higher and higher DSL options such as ADSL2plus and VDSL2, and a huge market for fiber is becoming established. How does the service provider manage their service offerings across this diverse network, and what standards are available today to optimize the core and last-mile network? This panel will explore the various transport options available today and on horizon, and will showcase the global best practices for migration to and optimization of the hybrid network.

Biography of Moderator
Robin joined the Forum as Chief Operating Officer in July 2006 and is the senior full time executive.

He has worked in the telecommunications industry for over 14 years, starting in sales and sales management for Cable & Wireless and then moving onto BT before meeting his wife and moving to the US in 1999.

Robin has worked in business development and alliance management for various OSS software companies in the US. Mostly in network and service provisioning and activation for companies like Astracon, TTI Telecom and Evolving Systems, where he negotiated and managed several large OEM agreements.

He is originally from Cambridge in the UK. He received a B.A. degree (with Honours) from Queen Mary and Westfield College, University of London in 1992. He now lives in North Carolina.

Biography of Panelist

Mr Kevin Xu, Senior Marketing Manager of Network Product Line, Huawei Technologies

Mr. Xu is Huawei's Senior Marketing Manager of Network Product Line responsible for the marketing communications of access network portfolios including FTTx, DSLAM, Multi-Service Access Node (MSAN) in the global marketplace. He is also member of the DSL Forum. He was elected as an ambassador of the DSL Forum in 2007. Mr. Xu has over 10 years of experience in the marketing, R&D and operations in the Telecommunication and Automobile industry. He holds 6 patents in the Telecommunication enclosure field.

Mr. Xu holds a Master of Management degree from McGill University (Canada). He also obtains Master and Bachelor degrees in Engineering.

Mr Cheng Shaofei, Senior Product Manager of BBA/IPT, Nokia Siemens Networks

Mr. Cheng Shaofei graduated from the University of Science & Technology of China (USTC) in 1997. He is now working for Nokia Siemens Networks, entitled of senior product manager of BBA/IPT.

Mr. Cheng has been engaged with telecommunication network for 10+ years, with rich experiences and technical know-how. He was responsible for product & solution management of broadband access, multi-service access and carrier Ethernet for Nokia Siemens Networks (ext-Siemens, since 2002). Currently, he is pursuing solution development, and business development of BBA/IPT in China.

Mr Hervé Brunet, VP Sales & Operation, APAC, Redback Networks

Hervé Brunet is Vice President of Sales and Operations Asia Pacific for Redback Networks. In this role, Hervé is responsible for all customer engagements, sales activities and operational functions in the Asia Pacific theatre with teams based in Hong Kong, Seoul, Tokyo, Taipei, Beijing, Shanghai, Guangzhou, India, Singapore, Bangkok and Melbourne. Prior to this, Hervé was heading the sales activity in Southern Europe based out of Paris. During his tenure major customers such as France Telecom, Turk Telekom, NeufCegetel have expanded their network with Redback Technology, doubling the revenue in the past two years and turning this region as the biggest in Europe.

Hervé has been with Redback Networks for over 8 years. Being first employee in France, he was initially in charge of the system engineering activities in the EMEA south where he contributed to the winning of major tier-1 customers. Prior to joining Redback Networks, Hervé had worked for multiple systems integration companies and held system engineering roles. Hervé holds a M.Sc. in Computer Science from Pierre & Marie Curie University in Paris, France.<Back>